Established in 2011, Her Own Words is a lifestyle lingerie brand with the mission of “Engineered for Comfort.” We set out to create simple, elevated essentials that provide comfort and optimal support. Today, HOW is all about bringing together quality, integrity, and technological innovation to design pieces that help our customers feel fantastic.

We built awareness and our reputation through word of mouth and shared experiences. By rebranding to Her Own Words in 2018, we aimed to convey our brand values to customers. We believe our customers are our spokespeople, sharing their experiences and introducing the true meaning of comfort to their loved ones.

Every day, we explore the science of comfort. We break stereotypes surrounding underwear and encourage women to live life on their own terms. Be Confident. Be Proud. Be You.

There’s nothing simple about building bras, and we live for the details. Think about it—all the different bodies, ages, life stages, the preferences for fit, support and style. We have an endless supply of inspiration that drives us to keep innovating and solving problems.

Using our lingerie knowledge and technology, we started our sports line in 2016. We’re women on a mission when it comes to selecting the materials, shapes, cuts and performance features that work best for sports.

Her own words sports bras are offered in a wide range of cup and band sizes as well as adjustable straps to ensure a customized fit to hold you in place during training.